The content your brand deserves.

We're market-leaders in content for fitness. We chalk this up to our winning values: reliability, great service, and brand-defining sport, health, and fitness content.

How do we achieve this?

We work with the 3 key principles that dictate how valuable your fitness content is:

  • Visibility: the right people need to see your content - meaning up-to-date SEO practices for maximum performance.
  • Audience Engagement: we write top-level health and fitness content that people want to read!
  • Value-Added: what does your brand do? Every piece of content we write teaches a lesson, provide perspective, or improves your audience's life in some way. This is the key to loyalty and return-readers.

If this sounds like what you want, you're going to want to read on...


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Fitness writing - but better.

Uncompromising editorial standards mean your content will improve visibility, engagement, and value-added.

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Strategy and branding

Content only works if it communicates who you are and engages the people you want to start a discussion with.

 

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Editing and Proofing

Consistent, brand-defining content. Backed by half a decade working with the brands you aspire to be like!

 

You're only as good as your work.

We have an extensive portfolio of outstanding clients in the health and fitness space.

Here are 3 high-profile clients we've worked with in the past year alone. They also happen to be brands that benefit from huge domain authority, a dedicated following, and a big role in their respective market.

If these sound like your goals, we'd love to add you to our long list of happy customers.

 EasyGym

EasyGym

 Tia-Clair Toomey (2x CrossFit Fittest Woman on Earth, Olympian, Commonwealth Champion 2018) 

Tia-Clair Toomey (2x CrossFit Fittest Woman on Earth, Olympian, Commonwealth Champion 2018) 

 Bulk Powders (Come read about how to improve  Exercise Recovery   and  Full-Body Training )

Bulk Powders (Come read about how to improve Exercise Recovery and Full-Body Training)

 Liam attempts to marry sport performance coaching with premium content writing. At the same time.

Liam attempts to marry sport performance coaching with premium content writing. At the same time.

Liam Rodgers

  • Half a decade in coaching positions, learning under the best mentors and sport coaches in Britain.
  • Half a decade (the same 5 years) producing distinctive content in health, fitness and sport performance.
  • A decorated client list including Olympians, a CrossFit Games champion, and World-leading supplement companies.
  • Extensive training and research in modern SEO, narrative structure, and audience-engagement. 
  • Years of experience working on marketing for fitness companies/start-ups with strong interest in branding, segmenting, and content strategy.

Commander-in-chief around these parts, Liam is a content wizard and one of the most enthusiastic (and handsome) readers/writers/nerds ever to grace the health and fitness space.

(The fact he wrote all of this makes it more true, not less.)


Paul Rimmer

  • A decade of experience at the top of the health, fitness and nutrition game. 
  • PhD in strength and athletic performance.
  • Academic and industry qualifications in sport science, nutritional biochemistry, physiology, elements of physiotherapy and exercise programming.
  • Performance analyst/coach with Nexus Performance Analysis covering everything from testing to nutrition and programming.
  • Guest speaker at Bodypower 2018
  • Owner/expert lecturer at TRA Fitness Education.
  • Professional no-nonsense attitude.

Paul personifies Apex's dedication to evidence-based practice and cutting through misinformation (sometimes with tolerable humour, too!).

 Dr Paul Rimmer drops performance nutrition knowledge-bombs at a recent TRA lecture.

Dr Paul Rimmer drops performance nutrition knowledge-bombs at a recent TRA lecture.


 Outstanding health and fitness content - powered by caffeine and Apex's top editorial procedures.

Outstanding health and fitness content - powered by caffeine and Apex's top editorial procedures.

The Underlings: How we Operate

We're dedicated to the highest quality of content.

As part of this process, we invest in the training and development of upcoming writers - from technical progress to writing-techniques. This ensures that, as we expand, our sub-contractors become the new generation of premium writers.

We ensure that these writers come up through the system with the best possible education and practical techniques.

Our mission is to remove the misinformation and agenda-driven click-bait in the health and fitness space. This process of training writers is our way of going beyond our own work and ensuring that we make lasting change.

 

What are you waiting for?

Would you like to work with us? Do you hate it all? Perhaps you're passionately ambivalent.

Whatever you think, we'd love to hear from you. Come see what you're missing out on. Fill out this form and we'll get back to you. This means a real person every time (we don't trust robots):