Our Sports and Fitness Writing Services:

Authoritative Fitness Content Writing

Content-writing-1

Content Planning and Management

Strategy and branding 1

Editing, Review, and Proofreading

Content editing and technical proofreading

Our fitness content adds real value and engages your audience so they have a reason to keep coming back.

Content only works if it engages the people you want to use your services. We communicate your brand’s value.

Compromising on your content means compromising on your whole brand. We don’t want you to take that chance.

Authoritative Content for Health, Sport and Fitness

Struggling to show off your experience and value in the health and fitness space?

We have an extensive portfolio of outstanding clients in fitness - from gyms to supplement companies to personal trainers - all of which experience the power of web content authority.

Here are 3 high-profile clients we've worked with in the past year that benefit from huge domain authority, a dedicated following, and a commanding role in their market.

If these sound like your goals, it’s time to commit to quality in your fitness writing and web content.

Bulk Powders (Come read about how to improve  Exercise Recovery  and  Full-Body Training )

Bulk Powders (Come read about how to improve Exercise Recovery and Full-Body Training)

The Protein Works (check out  our full discussion of Creatine )

The Protein Works (check out our full discussion of Creatine)

Sport and Fitness Content - By Authority, For Authority

Liam attempts to marry sport performance coaching with premium content writing. At the same time.

Liam attempts to marry sport performance coaching with premium content writing. At the same time.

Liam Rodgers - Director/Writer/Editor

  • Half a decade in coaching positions, learning under the best mentors and sport coaches in Britain.

  • Half a decade (the same one) producing distinctive content in health, fitness and sport performance.

  • A decorated client list including Olympians, a CrossFit Games champion, and World-leading supplement companies/gyms.

  • Extensive training and research in modern SEO, narrative structure, and audience-engagement.

  • Years of experience working on marketing for fitness brands, especially branding, segmenting, and content strategy for fitness.

Commander-in-chief around these parts, Liam is a content wizard and one of the most enthusiastic (and handsome) readers/writers/nerds to grace the health and fitness space.

(The fact he wrote all of this makes it more true, not less.)


Paul Rimmer, PhD - Technical Lead/Editor

  • A decade of experience at the top of the health, fitness and nutrition game.

  • PhD in strength and athletic performance.

  • Academic and industry qualifications in sport science, nutritional biochemistry, physiology, elements of physiotherapy and exercise programming.

  • Performance analyst/coach with Nexus Performance Analysis covering everything from testing to nutrition and programming.

  • Guest speaker at Bodypower 2018

  • Owner/expert lecturer at TRA Fitness Education.

  • Professional no-nonsense attitude.

Paul personifies Apex's dedication to evidence-based practice and cutting through misinformation (sometimes with tolerable humour, too!). With all the knowledge and skills, we’re honoured to have him on-board.

Dr Paul Rimmer drops performance nutrition knowledge-bombs at a recent TRA lecture.

Dr Paul Rimmer drops performance nutrition knowledge-bombs at a recent TRA lecture.


Outstanding health and fitness content - powered by caffeine and Apex's top editorial procedures.

Outstanding health and fitness content - powered by caffeine and Apex's top editorial procedures.

Our Writers: How We Operate

We are dedicated to the highest quality sport and fitness content - now and forever.

While Liam and Paul handle most of our work, our value service allows quality content at a lower price. Our up-and-coming writers produce drafts which are polished and assured by our editorial team, using our uncompromising editorial standards.

We hand-select qualified and experienced writers from backgrounds in sport science, medicine, chemistry, and beyond. We invest in the training and development of these upcoming writers - from technical progress to writing-techniques.

This ensures that, as we expand, our sub-contractors become the next generation of premium writers.

We ensure that these writers come up through the system with the best possible education and practical techniques.

Our mission is to remove the misinformation and agenda-driven click-bait in the health and fitness space. This process of training writers is our way of going beyond our own work and ensuring that we make lasting change to the fitness content industry.

 

Time for your brand to achieve fitness authority?

Ready to work with us? Do you hate it all? Perhaps you're passionately ambivalent.

Whatever you think, we'd love to hear from you.

Come see what you're missing out on. Drop us an email below and we’ll be sure to get back to you in person (we don’t trust robots):